Enjoyable Anywhere
The goal of this project was to write, film, and edit a 30 second commercial. I used an AV 2-column script format to create an outline for the commercial, along with a shot list to describe all of the different shots in more detail. Once the preproduction steps were complete, I moved on to actually filming which consisted of a simple tripod and my phone. After all of the clips were filmed, I used Premiere Pro to edit the video and then uploaded it to YouTube.
My goal was to advertise the ice cream brand Blue Bell and the main idea was that it could be enjoyed anywhere since they offer a smaller handheld size. The commercial attempted to translate this message by showing a person enjoying Blue Bell ice cream in different places while doing different things.
Outline
Shot List
